Transforming Gift Shopping with a Multi-Vendor Marketplace

Built a bespoke e-commerce platform for a gift marketplace, providing a personalized shopping experience for users and vendors .

Category: Gift Shopping,Marketplace,Retail

Services: Multiple Vendor Marketplace Development, API & System Integration, CI/CD Implementation & Management, QA

Company Overview

Giftush is an innovative e-commerce marketplace designed to share original ideas for self-prepared gifts. The platform caters to users with diverse gift-giving needs, offering a unique experience where customers can purchase gift certificates and customize their gifts.

Opportunity / Challenge

Specific Goals and Objectives: Giftush aimed to create a robust multi-vendor marketplace with the following objectives:

1. Multiple Vendor Integration: Allow vendors to register, publish products, and manage their stores independently.
2. Customizable Shopping Experience: Provide users with the ability to customize their gifts, including vouchers and product pictures.
3. Efficient Marketplace Management: Implement features for the admin to manage vendors, customers, orders, and transactions effectively.
4. Enhanced User Engagement: Increase user engagement with features like favorite lists, abandoned cart notifications, and product locators.
5. UI/UX Improvements: Ensure a seamless and attractive user interface and experience.

Solutions

Scope of Work: The project scope included the following key deliverables:

1. Multiple Vendor Integration:

Vendor Registration and Management: Vendors can register on Giftush and manage their product listings, return policies, shipping info, and about us sections.

Vendor-Specific Features: Vendors can create polls, define allowed shipping methods, maintain statistics, and use the Get Response Email API Plugin.

2. Customizable Shopping Experience:

Voucher and Product Customization: Users can customize vouchers and product pictures, with tools for picture cropping and embedding YouTube videos.

Favorite List: Users can add products to their favorite list for easy access.

Abandoned Cart Notifications: Automated emails are sent to users who abandon their carts, encouraging them to complete their purchases.

3. Efficient Marketplace Management:

Commission Structure: The admin can set fixed or percentage commissions on each order placed.

Checkout Customization: Users can place separate orders for each cart item, providing flexibility in purchasing.

4. Enhanced User Engagement:

Product Locator: Helps users find the location of products.

Mobile Popups and Product Page Tabs: Popups and tabs are added based on events to enhance user interaction.

5. UI/UX Improvements:

Design Enhancements: UI/UX changes for an improved and seamless website design, ensuring a better user experience.

Results

Vendor Engagement

Increased vendor registrations and product listings, providing users with a wide range of gift options.

Improved Sales

Enhanced UI/UX led to increased conversions and sales on the platform.

User Experience

Positive feedback on the user-friendly interface and customizable shopping experience.

Operational Efficiency

Streamlined marketplace management with efficient commission tracking and vendor management.

User Engagement

Higher user engagement rates due to features like favorite lists, abandoned cart notifications, and product locators.

Overall Business Growth

The comprehensive solution provided by Satyanam empowered the apparel manufacturer to scale their operations, efficiently manage customers, vendors, marketing, sales, and deliver a superior customer experience.