Background
Needly is a pioneering grocery brand based in Australia, known for its innovative approach to catering to the urgent needs of customers in specific regional areas. The company offers a unique grocery shopping experience by guaranteeing delivery within just 20 minutes of placing an order.
Challenge
Specific Goals and Objectives: Needly aimed to revolutionize the grocery shopping experience by achieving the following objectives:
1. Develop a High-Speed Delivery Platform: Create a system capable of processing and delivering grocery orders within 20 minutes.
2. Ensure User-Friendly Interface: Design an intuitive and seamless user experience for customers.
3. Manage Multiple Branches Efficiently: Implement a system for managing multiple store locations from a single platform.
4. Customized Checkout Process: Develop a customized checkout experience to enhance sales conversation.
5. ERP Integration: Integrate with existing Enterprise Resource Planning (ERP) systems to streamline operations.
6. Rest API Development for Mobile Apps: Develop robust APIs to support mobile application functionality.
7. Google Address API Integration: Implement Google Address API for accurate and efficient address handling.
8. Quick View Feature: Enable customers to quickly view product details.
9. Manage Office Timing: Provide functionality to manage store timings efficiently.
Solution
Scope of Work: The project scope included the following key deliverables:
1. High-Speed Delivery Platform Development: Created a robust platform to process and deliver orders within 20 minutes.
2. User-Friendly Interface: Designed an intuitive user interface to ensure a seamless shopping experience.
3. Multiple Branch Management: Implemented features to manage multiple store locations from a centralized system.
4. Customized Checkout: Developed a tailored checkout process to enhance user satisfaction.
5. ERP Integration: Integrated the platform with Needly’s existing ERP system for streamlined operations.
6. Rest API Development for Mobile Apps: Created APIs to support comprehensive mobile app functionalities.
7. Google Address API Integration: Implemented Google Address API for precise address handling and efficient delivery routing.
8. Quick View Feature: Enabled customers to quickly access product details, improving the shopping experience.
9. Office Timing Management: Developed features to manage and display store timings effectively.
Results
Delivery Efficiency
Successfully developed a platform that ensures delivery within 20 minutes, enhancing customer satisfaction and loyalty.
User Experience
The user-friendly interface and customized checkout process received positive feedback from customers, leading to increased engagement and repeat business.
Operational Efficiency
The integration with ERP systems and the ability to manage multiple branches from a single platform streamlined operations and reduced administrative overhead.
Mobile Application Support
The development of REST APIs facilitated the launch of a robust mobile app, further extending Needly’s reach and convenience to customers.
Accurate Delivery Routing
Integration with Google Address API ensured precise address handling, minimizing delivery errors and improving overall efficiency.
